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Monday Roundup – 02 April 2016

POLO-Brandmark

Added on 2nd May 2016 | Uncategorized

As a graphic design studio in Newcastle we always take note of what’s happening in the wider design world. Lots can happen in just one short week so here’s a quick roundup of some of the bigger stories we’ve followed from the past seven days.

A New Look for Polo

Classic sweets brand Polo has been given a retro make over to give them more stand out appeal on shelving. In place of the previous multi coloured, soft round lettering the brand mark is now white with sharper edges which ‘pops’ out of the packaging more effectively and is easier to read. A subtle 3D effect has been created on the ‘O’s to retain the look of the actual mint but overall a much cleaner, less fussy look has been achieved. The new packaging will be hitting shelves across the country throughout May.

 

New Tokyo 2020 Olympics Logo Announced

A chequered emblem by artist Asao Tokolo has been announced as the new design for the 2020 Tokyo Olympics logo. Following a public competition, four finalists were shortlisted and then Asao’s entry chosen as it featured a traditional Japanese blue colour and expressed ‘elegance and sophistication’ – the selection committee took into account public opinion before deciding on the ‘harmonised chequered emblem’ as the ultimate winner. The competition came about after the original logo design was removed – a plagiarism row claimed the design was taken from a logo used for a theatre in Liége, Belgium.

 

Yo! Sushi Goes Authentic

Fast food chain Yo! Sushi has revamped its restaurants with a new look inspired by the ‘true taste of modern Tokyo’. The new look aims to stay current by showing snippets of art, fashion and music from the Japanese capital, which will be updated several times a year. Inspired by Yo! Sushi executive chef Mike Lewis, who was interviewed as part of the creative process; telling tales of searching Tokyo for the best recipes and ingredients, the menus and wall art aim to educate diners with authentically named dishes and phrases in both Kanji script and English. The new styling was also influenced by Japanese anime and manga.

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yourprojector Lots of progress in the new studio this week. 4 weeks and counting until completion. #renovation #newhome... https://t.co/CgcZoIkRzQ
about 4 hours ago

yourprojector Friday afternoon look and feel presentation. #friday #friyay #design #brand #storytelling #creative https://t.co/R3SSs3KONy
3:56 PM Feb 26th

yourprojector Good first meeting today with a new client. And her pooch! #exciting #pooch #roadtrip #york #brand #woofwoof https://t.co/plkyh6Vf8y
9:38 PM Feb 4th

yourprojector Client conference. #tp #tpconf #roadtrip #eventdesign https://t.co/InEi5XZbYt
11:35 AM Jan 28th

yourprojector Can any of you nice folk recommend someone to help us set up a Mac OSX Server in our studio? We want to manage updates and emails etc. Ta!
8:10 PM Jan 25th

yourprojector A few pics from the studio secret Santa!
3:46 PM Dec 18th

yourprojector @TrafficLIVE Are you having server issues? Or is it us?
2:00 PM Dec 18th

yourprojector 48hrs until our studio is out for a few drinks as the curtain falls on 2015. #countdown #Christmas #officeparty https://t.co/VcFnCs64Ah
12:46 PM Dec 16th

yourprojector Thursday update on studio progress. That's the new kitchen area starting to take shape #studio #interiors... https://t.co/UhoxUH5KIx
11:15 AM Dec 10th

yourprojector New brand identity agreed for one of our favourite projects right now :) #brand #design #logo #stag #hotel https://t.co/HnAiExYUNp
4:41 PM Dec 1st