Case Studies

Fusion Group

FUSION GROUP

Background

Established in 2006 Fusion Group are a unique financial services organisation with headquarters in London and Nairobi. Owned by a group of highly experienced UK investors and Kenyan managers the group has expanded throughout the East African area and beyond acting as the vital link between capital and investment opportunities in the region.

Challenge

We were tasked with creating a new visual language for the Fusion family of businesses. As the company had become more established there was a need to create a more professional, coherent and contemporary identity to enable the businesses to communicate their propositions more effectively. The new identity needed to reflect the values of Fusion as being sophisticated and dynamic as well as reflecting its location and appeal in an African marketplace.

Results

We created a brand family which bridged the gap between the UK finance sector and the African - on the ground, local private equity sector. The new look and feel was met with resounding praise from employees in the UK and Africa. Fusion now have a full set of guidelines and templates to ensure coherency and direction across future communications.


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Client Confidentiality

We'd love to show all of our work online. But, due to client confidentiality we're prevented from showing everything here. We'd love to show you face-to-face though. Email us to discuss a full portfolio review.

The Horses Mouth

You'd expect us to tell you how good we are, about the awards we've won, about how nice we are and how we're always doing great work on behalf of our clients. But, our clients are happy enough to tell you themselves. So here it is, straight from the horses mouth. Take a look here.

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