Just a few recent thoughts on Apple.
However, with their most recent press releases I believe that Apple have strayed from the path a little, losing sight of their well deserved “trailblazer” status. The Beatles back catalogue on iTunes was announced after a build up of publicity that suggested an announcement heralding a new development in one of their products, to much dissatisfation.
Furthermore “Finally” the iPhone 4 in white. I’m sure Apple fans were on the edge of their seats, hammering the refresh button on their browser waiting for the iPhone 4’s secondary colour option. I just feel Apple recently seem to have taken their dominance in an slightly misguided fashion, making more of what in reality isn’t huge news.
It’ll be interesting to see if this kind of attitude continues…
Projector are currently: Loving the month of May.