The who, the why and the how of your brand

12th September 2019

A successful brand takes so much more than just a pretty logo, a clever name or a great product. It’s about the whole brand experience you’re delivering to your audience every single day, at every single touchpoint. It’s about weaving a real purpose into the very fabric of your brand. And to do that, you need to start by uncovering its ‘who’, its ‘why’ and its ‘how’.

Who is your brand? Funny, funky, playful? Serious, professional, educational? Having a brand with a clearly defined personality will make it easier to connect and resonate with your audience. If you don’t know who your brand is then how can you expect your audience to? 

Why does your brand exist? The answer to this needs to be more than just to turn a profit. Rather, it should be a promise you can genuinely stand behind that makes you better than others – why people need your brand. The more you can deliver on that promise, the more you will matter in the minds of your audience.

It’s not what you do but how you do it. How does your brand do things better than anyone else? How do you communicate with your audience? What’s your approach? The ‘how’ of you brand is what really makes it stand out from the rest. If your audiences love how you go about providing your products or services, you can be sure they’ll come back for more.

Need a hand with peeling back the layers of your brand? Our team are experts at uncovering, building and managing powerful brands. If you’re interested in finding out how we can help get your brand noticed, get in touch with us today!