Are business cards a thing of the past?

18th October 2011


Has this crossed your mind lately? It’s crossed mine. Exchanging information is easier than ever, what with smart phones, tablets and social media. But is this always the best way?

I strongly feel nothing beats a personal connection, it’s all about building good relationships and this is where the business card plays an integral role. Sure, you can send out an email campaign, post links on social networking sites and direct people to your website. But, you also need to make that personal connection with your audience so they’ll find those things useful. Talk to people about your business, listen to their needs, and show them how you have the solution.

Although technology has brought creativity and productivity to a new level and allowed us to communicate like never before… it is not 100% reliable and never will be.

Let’s take a quick glance at an example of technology being used to exchange contact details with potential clients at a networking event. The Apple iPhone, has recently been touted as one of the primary technological replacements for the business card. What happens if your iPhone runs out of juice during this hectic event? You have no way of professionally passing on and receiving all those potential new clients you’ve met that day. Alternatively, you may rely on your Bluetooth technology to exchange data with potential clients or fellow business people. But what happens if the laptop or Blackberry crashes in the middle of the event? Business cards are an uncomplicated solution to many of these headaches. Containing details about every possible way to get in contact with you, the originality, legibility and simplicity of your business card may save you embarrassment or worse – the loss of a potential customer.

Business cards are the last line of defence in overcoming any technical glitches.

When you’re out and about, you never know who you’re going to meet, run into, etc. With this in mind, always be ready! But, don’t just hand your business cards out to just anyone. Create the connection first, and then hand them a business card. Try to leave the conversation with them needing more information. In other words, stimulate their interest without giving all of the details. That way, you can call them the next day to set up an appointment for them to learn more.

Your card could be what prompts the recipient into contacting you. A clean, uncluttered design shows that you care about appearance and immediately sends out a professional vibe. You never get a second chance to make a first impression!

I’ll talk to people I’ve done business with five years ago, and they’ll tell me they still have my business card. You don’t get that same effect with an e-mail or v-card because it’s not personal and it doesn’t last.

What about you? Are you still giving out your business cards, or do you find yourself using technology instead?

Projector are currently: Thinking things are better when you only play football once a week.