Case Studies

Fusion Group



Established in 2006 Fusion Group are a unique financial services organisation with headquarters in London and Nairobi. Owned by a group of highly experienced UK investors and Kenyan managers the group has expanded throughout the East African area and beyond acting as the vital link between capital and investment opportunities in the region.


We were tasked with creating a new visual language for the Fusion family of businesses. As the company had become more established there was a need to create a more professional, coherent and contemporary identity to enable the businesses to communicate their propositions more effectively. The new identity needed to reflect the values of Fusion as being sophisticated and dynamic as well as reflecting its location and appeal in an African marketplace.


We created a brand family which bridged the gap between the UK finance sector and the African - on the ground, local private equity sector. The new look and feel was met with resounding praise from employees in the UK and Africa. Fusion now have a full set of guidelines and templates to ensure coherency and direction across future communications.

Search Case Studies

Client Confidentiality

We'd love to show all of our work online. But, due to client confidentiality we're prevented from showing everything here. We'd love to show you face-to-face though. Email us to discuss a full portfolio review.

The Horses Mouth

You'd expect us to tell you how good we are, about the awards we've won, about how nice we are and how we're always doing great work on behalf of our clients. But, our clients are happy enough to tell you themselves. So here it is, straight from the horses mouth. Take a look here.

Featured Work

Responsive Engineering

Responsive Engineering

Future Technology Centre

Future Technology Centre


Projector_Glen @Colly622 One of the best knocks ever! #ashes
11:53 AM May 16th

yourprojector We are currently on the look out for an experienced creative to join our studio. If that could be you, or you...
2:39 PM Jan 23rd

yourprojector Great to see our latest project for @statexcolourprint being delivered. #print #graphicdesign #calendar2017
12:39 PM Jan 10th

yourprojector RT @statexprint: Show us your best shots! #photofinish #Rio2016 #printrun
12:32 PM Aug 11th

yourprojector RT @statexprint: Great photo @unionroom. Enjoy!
12:32 PM Aug 11th

yourprojector Great :)
12:32 PM Aug 11th

yourprojector Really pleased to see the job we did for @statexprint is sweeping the boards. We may be in for a medal or two ourselves. #photofinish
12:32 PM Aug 11th

yourprojector Sun out. Shutters up. Doors open.
8:26 AM Apr 28th

yourprojector Finally we have a landline again. You can call us, but more important than that we can call Liz and wish her all...
10:46 AM Apr 21st

yourprojector Really good of Tim Peake to post this photo of our new studio taken from space. Thanks Tim #downthereontheleft...
6:47 AM Apr 19th