Gaining traction in the hotel sector often takes decades. So helping Walwick Hall to reach 90% occupancy by their first birthday is something we’re quite proud of. We were first approached to help create the brand for Walwick Hall long before the refurbishment began, which meant our strategic approach was as much about helping the owners clarify their offering as it was about building the brand. We carried out a range of research tasks, including visiting hotels in the region and further afield, as well as desk research to help us explore the world’s leading countryside hotels. We also interviewed stakeholders and our ideal future guests before arriving at the brand promise of ‘a world away from the norm’. With a positioning model in place, we began to develop a whole suite of collateral that included everything from marketing brochures to menus, all carrying the indulgent tone-of-voice and high-end production values we wanted the brand to have. Following the success of the launch, we continue to implement the brand daily, with an ongoing marketing strategy across multiple channels including social media, email, print advertisements, blogs, magazine features and PPC advertisements.